..this has absolutly no relevance to the post below.
oh, yes - it does.
For thoes who care, this was the design that won the Best of Show. Made from laser cut poster tubes, the packaging is part of the product. What you're actually looking at is packaging for a energy efficient light and cord. The shade and the packaging are one in the same.
The rationale was beautifully laid out, clear, concise and she (making assumptions on production quantities of like 5000 or something) could work out a cost, then final retail price.
Im assuming its a girl. A guy wouldnt design a product like that.
MrGenX-IT-Dad-filled-with-angst doesn’t want to be marketed at.
He doesn’t want his DVD player to say how amazing it is, all over it.
What he wants is clear, succinct, technological advantage without the bells, whistles - a high-design tool. All he wants to do is sit down, watch a DVD (or BlueRay in five years).
Simple, no?
I pitched the concept to some woodworkers and this is what they had to say:
"Unless you coat the timber in a few mm of epoxy (then you won't be feeling wood) dishwashers will make a mess of timber in just a few washes. In the long term, hand washing with any sort of soap will also eventually mess about with most natural finishes.
I like your basic idea but wood is just not an appropriate material for coffee cups. A true coffeegeek will tell you that coffee cups should be ceramic or glass to retain heat. While wood will do that, the feel on the lips is the next most important thing and wood just does not feel right. Metal is also a poor choice because it conducts heat too quickly to the lips. In a barista competition (I have judged these) a wooden cup would cause an outright disqualification because of hygiene concerns. Wooden food containers are best left for salads or nibbles"
neeeeext...
it has been scientifically proven that visual stimuli (colour, for example) has a drastic impact on taste. the aim of my project is to inject some natural, some tactile sensation into the world of the genx dad, full of audi's, granite benchtops, freedom furniture and 2.4 children...
seem fair?
The notion of liquid crystal displays is nothing new. There have been significant advancements in the application of this technology however that could potentially allow for innovation within my GenX TechyIT dads.
Double Sided LCD's? Samsung has the answer!
Want a little more physical flexability?
How about thin backlighting? Add light to objects?
Now you mention it, LCD is old technology. Uses too much power. Try digital ink, by Sony.
Much of this is 'old news', but certainly new technology.
A few days ago i picked up these Karim Rashid 'Butterfly' chairs, produced by Magis. Much of Rashid's work is brushed off as 21st century plastic crap - 'blobjects' so to speak. I lost my prejudice and splashed out.
Viewed in isolation - a single chair in a white studio shot -they would look completely without purpose; potentially the reason for their criticisim. In this room, they add a lifelike quality. Little organic creatures injecting personality, colour and dare i say it, a little fun.
For a plastic chair, they're pretty comfortable as well.
It may be a complete misquote from Charles Duell, but reading this article in the MIT technology review, I couldnt help but be impressed about how far the human race has come and how far there is to go.
"Hone compares his test to stretching a piece of plastic wrap over the top of a coffee cup, and measuring the force that it takes to puncture it with a pencil. If he could get a large enough piece of the material to lay over the top of a coffee cup, he says, graphene would be strong enough to support the weight of a car balanced atop the pencil."
Exciting stuff. 5 years down the track? Perhaps not - this material might miss generation X, Y and potentially a few after.