..this has absolutly no relevance to the post below.
oh, yes - it does.
For thoes who care, this was the design that won the Best of Show. Made from laser cut poster tubes, the packaging is part of the product. What you're actually looking at is packaging for a energy efficient light and cord. The shade and the packaging are one in the same.
The rationale was beautifully laid out, clear, concise and she (making assumptions on production quantities of like 5000 or something) could work out a cost, then final retail price.
Im assuming its a girl. A guy wouldnt design a product like that.