MrGenX-IT-Dad-filled-with-angst doesn’t want to be marketed at.
He doesn’t want his DVD player to say how amazing it is, all over it.
What he wants is clear, succinct, technological advantage without the bells, whistles - a high-design tool. All he wants to do is sit down, watch a DVD (or BlueRay in five years).
Simple, no?
2 comments:
But where is the emotional connection, the ahaaa moment.
when he pauses for an extra second before he turns off the light at night and looks at his gorgeous TV and DVD combo sitting together.
no extra technology, no extra fuss, no BS, just honest technology in a cost comptetitive package.
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